21 Oct What Is Business Coaching?
In my business coaching services, clients can expect clear, actionable goals focused on increasing profits, improving cash flow, and securing the necessary financing for growth. Unlike some coaches who operate on an as-needed basis without a structured process, I guide clients through specific, well-defined modules to help them reach these objectives.
With years of experience in business, I also connect clients with top-tier experts in areas like hiring, management, and marketing to address needs beyond finance. For example, I recently worked with a roofing company in Florida whose sales team needed help to close leads. I connected them with sales training that directly addressed this issue, improving their results.
Benefits of Business Coaching
The benefits my clients can expect from my business coaching services are built around three core principles: understanding, freedom, and peace. First, they gain a deep understanding of their business. With my extensive experience in contracting, I am familiar with common challenges across areas like marketing and legal issues. Second, as their profitability increases, so does their freedom—freedom with their time, money, and emotional energy. Lastly, coaching brings peace. Rather than relying solely on gut feelings, clients will have tangible data and numbers to back their business decisions, giving them the confidence and peace of mind to sleep better at night.
Leadership and Management Development
Business coaching plays a crucial role in leadership and management development. The core goal of coaching is to shift business owners from being job owners to becoming true business owners. If you are constantly doing the work yourself without learning how to manage key resources—such as cash, people, and equipment—you will end up working for yourself indefinitely. Coaching helps you master resource management and build systems that allow you to step away from daily operations, which is vital for developing strong leadership and management skills.
Profit Maximization and Cost Control Strategies
The strategies we focus on for profit maximization and cost control start with a deep understanding of all your costs and optimizing the bidding process. This ensures that all costs are covered and that we can strategically engineer the gross profit you aim to achieve. Regularly reviewing and adjusting estimates and tracking change orders is essential to avoid working for free. For example, when clients request mid-project changes, it is crucial to re-estimate and communicate new costs upfront to prevent surprises. Additionally, we implement pricing strategies based on thorough cost analysis and estimate management to maximize your profit.
Profit First is an outstanding program that is vital to my business coaching. I help clients implement Profit First principles by conducting a thorough cost analysis and refining the estimating process so we can define profits upfront. This approach makes allocating percentages to the various accounts much easier when we start using Profit First, ensuring that everything aligns with well-defined profit goals.
Time Management and Project Efficiency
Business coaching absolutely covers time management and project efficiency. While I do not focus specifically on improving project efficiency, I help clients create accurate job budgets through estimating. This involves a detailed breakdown of both materials and time, which we then present to the foreman. We regularly check in during the project to ensure everything is on track. Once the project is completed, we review the results to identify areas for improvement in future projects.
Goal Setting and Accountability
Goal setting and accountability are foundational elements of a successful business coaching relationship. Without clear goals—much like the directionless conversation between the protagonist and the Cheshire Cat in Alice in Wonderland—it does not matter which path you take. Effective coaching focuses on helping clients define their destination and holding them accountable for reaching it. By setting specific goals, clients understand the purpose and direction of their day-to-day actions, ensuring that improvements and adjustments are meaningful and worthwhile.
Long-Term Business Growth Strategies
Business coaching drives business growth by focusing on responsible financial expansion and the resources needed to support it. For instance, if a company wants to purchase new equipment like a backhoe, I help them project the revenue levels necessary to finance that investment. It is not just a straightforward dollar-for-dollar calculation—we also consider the gross margin. By guiding companies to understand the financial implications of their growth goals, we enable them to plan for the future and make smarter investments in people,
equipment, and market expansion.
The Role of Experts
I have a strong network of experts. I love working with specialists, and when a client needs help in an area outside my expertise, I connect them with the best people for the job. This way, my clients benefit from top-tier knowledge without me trying to handle everything myself.
Conclusion
Business coaching provides the guidance and tools necessary for long-term success. Through structured modules, my services empower clients to grow their businesses and gain freedom and peace of mind. By mastering resource management, cost control, and time efficiency, business owners can shift from daily operations and focus on strategic growth. Whether it is setting goals, improving profitability, or planning for expansion, coaching ensures that clients have the data and expert connections needed to make informed decisions and sustain their success.
